[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lesagro.cz\/texty-musi-byt-srozumitelne-a-ctive\/#Article","mainEntityOfPage":"https:\/\/www.lesagro.cz\/texty-musi-byt-srozumitelne-a-ctive\/","headline":"Texty mus\u00ed b\u00fdt srozumiteln\u00e9 a \u010dtiv\u00e9","name":"Texty mus\u00ed b\u00fdt srozumiteln\u00e9 a \u010dtiv\u00e9","description":"M\u00e1te sv\u00e9 webov\u00e9 str\u00e1nky a va\u0161\u00ed prac\u00ed je psan\u00ed text\u016f, kter\u00e9 pak na sv\u016fj web umis\u0165ujete? V\u00edte, co by v\u0161echno m\u011bl spl\u0148ovat spr\u00e1vn\u011b napsan\u00fd text,","datePublished":"2018-08-19","dateModified":"2023-06-09","author":{"@type":"Person","@id":"https:\/\/www.lesagro.cz\/author\/#Person","name":"","url":"https:\/\/www.lesagro.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/13dbcc20b7c05fcb5c4a6b0bee5a7107a0aae9238a83a4088a42d170780b2eca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13dbcc20b7c05fcb5c4a6b0bee5a7107a0aae9238a83a4088a42d170780b2eca?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lesagro.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lesagro.cz\/wp-content\/uploads\/img_a322579_w2535_t1534260674.jpg","url":"https:\/\/www.lesagro.cz\/wp-content\/uploads\/img_a322579_w2535_t1534260674.jpg","height":0,"width":0},"url":"https:\/\/www.lesagro.cz\/texty-musi-byt-srozumitelne-a-ctive\/","wordCount":410,"articleBody":"\tM\u00e1te sv\u00e9 webov\u00e9 str\u00e1nky a va\u0161\u00ed prac\u00ed je psan\u00ed text\u016f, kter\u00e9 pak na sv\u016fj web umis\u0165ujete? V\u00edte, co by v\u0161echno m\u011bl spl\u0148ovat spr\u00e1vn\u011b napsan\u00fd text, tak aby oslovil va\u0161\u00ed c\u00edlovou skupinu? Nyn\u00ed si \u0159ekneme n\u011bkolik z\u00e1kladn\u00edch bod\u016f, kter\u00e9 mus\u00edte p\u0159i psan\u00ed jak\u00e9hokoliv textu nebo \u010dl\u00e1nku v\u011bd\u011bt:\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C\u00edlov\u00e1 skupina, jako u v\u0161eho je nutn\u00e9 zn\u00e1t va\u0161\u00ed p\u0159esnou c\u00edlovou skupinu, tedy \u010dten\u00e1\u0159e, na kter\u00e9 sv\u00e9 \u010dl\u00e1nky m\u00ed\u0159\u00edte,\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Obsah textu, t\u00e9ma mus\u00ed b\u00fdt aktu\u00e1ln\u00ed, zaj\u00edmav\u00e9 a atraktivn\u00ed pro va\u0161\u00ed vymezenou c\u00edlovou skupinu,\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Struktura \u010dl\u00e1nku je nezbytn\u011b d\u016fle\u017eit\u00e1, jednolit\u00fd text nikoho nezaujme, d\u016fle\u017eit\u00e1 slova zv\u00fdrazn\u011bte nap\u0159\u00edklad kurz\u00edvou nebo podtr\u017een\u00edm,\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 K\u00a0text\u016fm volte obr\u00e1zky, kter\u00e9 se vztahuj\u00ed k\u00a0t\u00e9matu,\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00a0pr\u016fb\u011bhu \u010dl\u00e1nku pou\u017e\u00edvejte i podtexty,\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Text nesm\u00ed b\u00fdt ani p\u0159\u00edli\u0161 dlouh\u00fd, ani p\u0159\u00edli\u0161 kr\u00e1tk\u00fd, nesm\u00ed obsahovat gramatick\u00e9 chyby,\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Text mus\u00ed b\u00fdt srozumiteln\u00fd a \u010dtiv\u00fd, \t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pozor na opakov\u00e1n\u00ed slov,\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nepou\u017e\u00edvat dlouh\u00e1 souv\u011bt\u00ed\u2026\tUr\u010dit\u011b je tak\u00e9 d\u016fle\u017eit\u00e9 p\u0159edem v\u011bd\u011bt, jestli p\u00ed\u0161ete text pro vysoce inteligentn\u00ed lidi nebo nikoliv. Je tomu pot\u0159eba p\u0159izp\u016fsobit i slovn\u00ed z\u00e1sobu. Jen tak bude pro tuto c\u00edlovou skupinu text zaj\u00edmav\u00fd. To sam\u00e9 plat\u00ed ale i naopak, nem\u016f\u017eeme ps\u00e1t \u010dl\u00e1nky moc slo\u017eit\u011b, d\u016fle\u017eit\u00e9 je, aby c\u00edlov\u00e1 skupina text pochopila a net\u00e1pala v\u00a0n\u011bm. Pokud na toto nebudeme kl\u00e1st z\u0159etel, mohou b\u00fdt ob\u011b skupiny nespokojen\u00e9 a v\u00e1\u0161 web ji\u017e pravd\u011bpodobn\u011b nenav\u0161t\u00edv\u00ed.\tPokud m\u00e1te s\u00a0psan\u00edm textu probl\u00e9my a tuto slabost na sob\u011b vn\u00edm\u00e1te, tak m\u016f\u017eete vyu\u017e\u00edt spole\u010dnosti, kter\u00e9 se psan\u00edm textu \u017eiv\u00ed, a \u017ee v\u00a0tom jsou opravdu dob\u0159\u00ed. Na internetu t\u011bchto firem najdeme velmi mnoho. V\u00a0dne\u0161n\u00ed dob\u011b jsou specialist\u00e9 ji\u017e snad na v\u0161echno, tak pro\u010d toho nevyu\u017e\u00edt. Tyto firmy nejsou ani nikterak drah\u00e9 a ani \u010dasov\u00e1 n\u00e1ro\u010dnost nen\u00ed nikterak z\u00e1vratn\u00e1. Tyto spole\u010dnosti v\u00e1m tedy zajist\u00ed p\u0159\u00edsun kvalitn\u00edho textu pro v\u00e1\u0161 web, kde budete spokojen\u00ed jak vy, tak tak\u00e9 va\u0161i \u010dten\u00e1\u0159i. Spokojen\u00fd \u010dten\u00e1\u0159 je pr\u00e1v\u011b ten, kter\u00fd se vrac\u00ed a o to p\u0159eci jde!\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Texty mus\u00ed b\u00fdt srozumiteln\u00e9 a \u010dtiv\u00e9","item":"https:\/\/www.lesagro.cz\/texty-musi-byt-srozumitelne-a-ctive\/#breadcrumbitem"}]}]